Boost your Instagram account
If you want people to notice your brand, you need to be where they are—and these days, that's social media. Instagram, in particular, is a platform where businesses can connect with customers, showcase their products, and build a community. But with so many accounts competing for attention, how do you make sure you're getting noticed? Here are some effective tips to boost your Instagram account and increase engagement.
Instagram Stories: Post 5-7 Times per Week
Show Your Face: Personalise your content by appearing in your Instagram Stories and posts. It helps build a connection with your audience, making your brand feel more relatable and human.
Use Captions: Captions add context to your photos and videos, sparking conversation and encouraging engagement. Plus, they’re helpful for accessibility and for viewers who watch without sound.
Take a 24-Hour Break: Sometimes, taking a short break from posting can create curiosity and anticipation. This can increase engagement when you return with fresh content.
Use Engagement Stickers: Interactive stickers like polls, questions, and quizzes are a fun way to encourage audience interaction and get feedback. They make your Stories more dynamic and engaging.
Encourage Story Replies: Invite your audience to reply to your Stories. This fosters a sense of community and opens up direct conversations with your followers.
Promote Your Stories in Post Captions: Mention your Stories in your regular posts to drive more traffic to them. It’s a simple way to cross-promote within the platform and increase visibility.
Instagram Posts: Aim for 1-2 regular posts and 2-3 carousels per week
Use a Hook at the Start: Start your captions with a compelling hook to grab attention. This could be a question, a bold statement, or a teaser about the content.
Add a Location Tag: Including a location tag in your posts can increase visibility, especially if you're trying to attract local followers or customers.
Use Industry-Related Keywords: Including keywords related to your industry in your captions helps with discoverability.
Use Call to Action: Encourage people to follow you for more content, leave a comment, or share your post with their friends.
Instagram Reels: Aim for 3-4 Reels per Week
Repost Top-Performing Reels: If you have Reels that have performed well in the past, don't hesitate to repost them.
Use Reel Topics for SEO: Optimise your Reels for discoverability by including relevant topics and keywords.
Encourage Followers to Read the Caption: This can increase engagement and watch time.
Use Cuts and Different Angles: Experiment with quick cuts and different shooting angles to keep your Reels dynamic.
Keep Text Inside Borders: Ensure any text stays within the safe borders to avoid getting cut off when viewed on different devices.
So whether you’re just starting out or looking to breathe new life into your account, these strategies can help you engage with your audience and grow your following. The best part? You can start implementing them today.
