In conversations with First & Last Ten founder

In recent conversation with Josiah Bertoli, founder of First & Last Ten, we got to talking about the best piece of marketing advice we had learned along the way. Below I’ve captured Josiah’s take on this below for the value and perspective it could add to your venture.

”Value drives business, data fuels it, and process ignites it.

Business is about creating genuine value and marketing is about communicating that value to the right people. Everything in marketing branches off of this idea – understanding what your value proposition is will help you communicate it better, understanding who the right people are will help you refine your offering, and knowing the habits of your target market will help you pull apart the purchase journey to better understand where the opportunity is to communicate your value.

If your business were a car, the value you offer would be in the driver's seat and data would be the fuel. You might have the best product in the world but without knowing what your customers actually need, your business is going nowhere. Feedback on your product, customer data, campaign performance, usage analytics – data drives good business decisions and success.

Let me stretch this already laboured analogy even further – the engine in your car is your people, systems and processes. You can have a great product, all the data in the world, but without an engine your business is going nowhere.

So don't be afraid to allocate some resources to acquiring business data, giving it a home, making it available to your team, and utilising it. Design processes, systemise those processes and iterate those systems. I promise that the investment will increase the value that your business offers and the effectiveness of how you communicate that value to customers.”

First & Last Ten Bio
First & Last Ten help ambitious businesses build a strong foundation and guarantee smooth execution. We empower teams by digitally transforming systems and processes – the crucial 20%.